NetSuite's Asia chief calls Thailand a quiet AI market
Amit Suxena of NetSuite points to Thailand's cluster of multinationals as a reason the country deserves attention beyond Singapore.
Amit Suxena, GVP and head of NetSuite Asia, says Thailand is a quieter but notable AI market in the region, beyond Singapore, according to an e27 interview published this week [1].
The case rests partly on corporate density. Thailand hosts a tight cluster of multinationals, per the interview [1]. That is the kind of customer base a business software vendor like NetSuite would want to reach.
On product, NetSuite offers an accelerated implementation program for AI, and its AI runs on Oracle's cloud infrastructure, according to the same report [1].
Suxena also drew a line on where AI earns its place. In his words, "You don’t need AI where I ask a question and get an answer" [1]. The remark suggests a focus on AI that acts inside business workflows rather than simple question-and-answer tools.
The interview offers no figures on Thailand's AI adoption, so this assessment reflects an executive's perspective rather than verified market data.
Questions and answers
Who is Amit Suxena?
He is GVP and Head of NetSuite Asia, according to e27 [1].
What AI infrastructure does NetSuite use?
NetSuite's AI runs on Oracle's cloud infrastructure, per the e27 interview [1].
Why does he highlight Thailand?
He points to the country's dense cluster of multinationals [1].
Companies & investors in this story
Sources
- 1.Thailand, not just Singapore, is Asia’s quiet AI surprise, says NetSuite’s Amit Suxena — e27, Oct 29, 2026