Betagro acquires majority stake in Thai foodservice marketplace Freshket

Thai agribusiness firm Betagro has acquired a majority stake in Freshket, a Bangkok-based digital supply platform serving the hospitality and food services industry ^[1]. Financial terms of the transaction were not disclosed ^[1]. This acquisition marks a consolidation of local food supply chains as Betagro seeks to integrate its traditional production capabilities with Freshket's digital ordering system.

Founded in 2017 by Ponglada Paniangwet and Tuangploi Chiwalaksanangkoon, Freshket operates a digital marketplace connecting suppliers to hotels, restaurants, and caterers ^[1]. The company reports a catalog of more than 10,000 products and currently distributes inventory to over 20,000 operators across Thailand ^[1].

Chayadhorn Taepaisitphongse, president of animal nutrition and new ventures at Betagro, noted that Freshket had established a primary digital pipeline directly into Thailand's food services sector ^[1]. Ponglada Paniangwet, who serves as Freshket's chief executive officer, said the corporate backing will assist the business in providing cost-effective, high-quality ingredients across its buyer network ^[1]. The move is expected to streamline logistical operations for restaurants and other buyers using the marketplace.